WHY BRANDING IS IMPORTANT TO YOUR BUSINESS
A good brand is critical to your business success for so many reasons, and I’ve listed out the seven that I think are most impactful, or at least they were and are for me:
#1 Helps create clarity & focus, which allows you to present a uniform vision and mission.
#2 Recognition – consistent branding allows for easy recognition.
#3 Differentiates you from the competition – highlights features & benefits that make you stand out in a sea of competing businesses.
#4 Connect emotionally with your target audience – building your KNOW, LIKE & TRUST factor creates a strong emotional experience with your tribe.
#5 Manage expectations – set expectations with your tribe so they keep coming back.
#6 Generates referrals – a strong brand is memorable and word of mouth is KEY to your business growth and success. You also want people to recognize your business without having to remind them.
#7 Gives value to your business!
SO WHAT NOW?
Isn’t it interesting that the above information doesn’t mention anything about fonts, colors, website designs, themes, textures etc.?
People have a tendency to get wrapped up in the look of their brand, but they forget to focus on the foundation that needs to be built first. Knowing what your brand represents, how your brand feels, and the look will come to you naturally once you’ve got everything else figured out.
Take the time to do the work above and see how easily everything else comes naturally to you. If you have any questions, please send me an email to firstname.lastname@example.org. I promise to respond!
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